Singapore Business Review Interviews Julian Peh
In an exclusive interview with Singapore Business Review, Peh talks about how blockchain technology can be used to bridge gaps between luxury merchants and those wealthy with crypto assets. Read more
Opportunity brewing: crypto-affluents and their desired luxury lifestyle
Rising crypto-currency values have created a new class of affluent individuals – the crypto affluents. Many aspire to the luxury lifestyle but find themselves excluded and lacking access.
Reasons for this include:
- Crypto-affluents hold much of their wealth in crypto-currencies but few luxury merchants accept crypto-currencies as payment
- Crypto-affluents value data privacy immensely, while luxury merchants conversely require more data to target market and to create personalised offers
- Luxury merchants simply do not know how to reach out to people whose wealth lies outside traditional banking channels
Aditus bridges this gap by integrating smart contracts, payment gateways and strong privacy protection technologies into a single platform – thus, empowering crypto-users to unlock their desired luxury lifestyle.
Aditus membership unlocks the luxury lifestyle
Ordinary Membership (Free)
Downloading the Aditus app, and entering your preferences makes you an Ordinary member. With your user preferences set, you will start receiving Ethereum based Smart Invitations for offers, events & services from merchants. Earn rewards and gain access to exclusive deals.
VIP Membership
The highest level of access to luxury for crypto-users. There are three tiers of VIP membership: Gold, Platinum and Diamond. All enjoy a suite of exclusive luxury privileges like a 24-7 concierge, special access for sought after establishments and shows among many others. VIP membership slots are limited.
All Round Access
Unlock an entire spectrum of luxury lifestyle products, services and experiences through using crypto-currencies. All carefully curated by Aditus.
Luxury villas & hotels
Shopping
Personalised travel experiences
Special offerings
Yacht charters
Private functions & events
Luxury vehicle rentals
Concierge services
Emergency evacuation
Your private data should remain just that. Private.
Using a uniquely decentralised platform, Aditus enables luxury consumption without your data being tracked.
Decentralised Platform
Unlike other rewards platforms, Aditus does not track and collect user data.
Data Controlled by Users
User data is enrypted and stored on the mobile device. No data leaves the phone unless specifically authorised by the user.
Privacy + Rewards
Transactions are not only private, but also earn you rewards via cashbacks.
Team
The Aditus team is led by serial entrepreneurs with a strong track record in product development, roll-out and company building. We possess decades of experience, domain knowledge and connections in the luxury business.
Julian Peh
Co-Founder
Julian is regarded as one of the foremost entrepreneurs in luxury tech in Asia, having founded and built Luxury-
Insider.com into the leading luxury portal in Asia
before it was acquired by media giant Singapore Press Holdings. Over the past 15 years he has launched and built numerous luxury marketing platforms including websites, apps and rewards programs focused on luxury.
He is highly experienced in digital product development and roll-out, and has been at the forefront
of rolling out tech solutions for luxury clients from online advertising, mobile marketing to data systems. His track
record includes signing up hundreds of luxury brands often for their very first forays into that technology.
He has been deeply involved in luxury rewards programs, having served as consultant for Citibank’s top end
Ultima card, as well as creating luxury rewards programs for Chinese banks and their credit cards. For the past 3
years, he has been Co-Founder and CEO of SERA, a rewards program in partnership with Visa China. SERA has
acquired rewards from >100 luxury brand stores to date.
Julian is an active investor in cryptocurrencies, and is concurrently a shareholder of Heart Media, owner of
Singapore RendezVous, Phuket RendezVous and Penang RendezVous as well as multiple magazines and
websites.
Olivier Burlot
Co-Founder
Leading luxury entrepreneur with a long track record in luxury events and media. One of the most successful luxury media and event entrepreneurs in Asia, Olivier was at the forefront of luxury’s growth in Asia the last 20 years. Having helmed luxury media companies and yacht companies, Olivier also co-founded some of the most famous luxury shows in the world including Hainan RendezVous海天盛筵. He brings a wealth of global connections and relationships within the luxury industry. Olivier is CEO of Heart Media, which also owns the Singapore RendezVous, Phuket RendezVous and Penang Rendezvous, all leading luxury shows at the centre of ultra-affluent communities.
Prakash Somosundram
Co-Founder
Prakash is a leading digital entrepreneur who founded Yolk, a digital agency that served clients like Lenovo, Microsoft, Singapore’s Ministry of Communications and the Arts. Yolk was acquired by WPP in 2011. He also listed another company TMG on Nasdaq First North. He is highly ranked as an influencer in the fintech space in Asia. He is actively involved in startup ecosystem development and promotion in Singapore. In 2016 he was recognized at the Singapore Indian Business Leaders ( SIBL) awards
Tony Chew
Blockchain Lead
Tony has over 10 years of industry experience in the technology domain, having helmed multiple projects in different roles. He is the core developer of SafeAsset.io, a next-generation decentralised cryptocurrency banking platform He has been involved with blockchain technology since 2011, having worked on multiple projects with decentralisation as a goal while leveraging underlying cryptographic techniques; eg multisignature escrow, shamir secret for key distribution, hashing as cryptographic notary etc. His prior knowledge on game theory and economic theory give him an advantage when it comes to designing DAO projects.
Prabhu Sengal
Lead Developer
Prabhu is the founder and CTO of The Software Practice (https://tsp.sg), a technology development firm based
in Singapore.
He has architected solutions and led teams to deliver complex software solutions for large
enterprises and Government agencies including Hewlett Packard, DBS (Southeast Asia's largest bank) and
DSTA (the Defence Science and Technology Agency of Singapore).
He's an avid blockchain enthusiast who brings in substantial technical expertise in designing and developing
world-class software.
Zulkamal Ahmed
Platform Manager / UX Developer
Zulkamal is a multi-disciplined product manager with more than 10 years of full-stack application development
and management experience
ranging from architectural design, UI/UX, data analysis to marketing in the digital
media space.
Prior to being in the blockchain space, he was involved in applying machine learning and data science at a
fashion-related startup and the hospitality industry. He was also one of the founding members of WebSG, a web
standards advocacy group in Singapore.
Jason Kwong
Communications Manager
Jason spent seven years in the financial sector with experience in credit card marketing and equity trading before entering into luxury media, serving as managing editor of major luxury magazines. He was an early investor in bitcoin and ethereum. His knowledge of luxury, and a keen interest in cryptocurrencies are summoned to the forefront at Aditus.
Advisors
Akash Aggarwal
Advisor
• Founder & President of cryptocurrency exchange Global DCX • Digital Currency Council, ACCESS Singapore and the Bitcoin Foundation member
Jeremy Kerbel
Advisor
• Angel Investor in Blockchain Startups, Crypto-Currency Trader Since 2013
• Director, Corporate Markets (APAC) GLG
• Strategic Advisor, crypto-exchange Global DCX
Our Experience
The founders of Aditus have a combined 40 years of experience in the luxury industry. We currently own or control luxury marketing platforms (large scale events, magazines, websites, apps) reaching > 900,000 affluent individuals every month
Some of our past and present clients within the luxury industry:
Latest From Our Blog
Private Party by ADITUS, DIGIX and CONSENSYS
An intimate party organised by ADITUS, DIGIX and CONSENSYS was held at the Lantern rooftop bar, at Fullerton Bay Hotel, November 14, 2017. The exclusive get-together drew some 80 guests hailing from leading cryptocurrency exchanges, and other Blockchain-related organisations. Read more
Aditus and Pundi X Enable Luxury Merchants To Accept Aditus Tokens Through Pundi X Pos Devices
Aditus, which aims to connect luxury affluents with luxury lifestyle, is entering into 4 areas of partnership with Pundi X to open up access to premium merchants and affluent customers Read more
Digix X Aditus: Live luxuriously, Shop and Receive ‘Tokenised Gold’ aka DGX Tokens for Engagement
The partnership between Aditus Network and Digix Global will see users of the Aditus platform will get the opportunity to receive the soon-to-be relaunched DGX 2.0 gold backed cryptocurrency as part of the planned luxury merchant rewards for consumer engagement. Read more
Julian Peh introduces Aditus to Crypto-veterans at Weekly Crypto Hypeup
On the evening of 9th November, over 30 attendees gathered to see to Julian Peh, co-founder of Aditus, an “access platform” for the crypto-affluent, talk about the untapped potential of a vast market of newly affluent crypto-users. Read more
Shaun Djie: Crypto-pioneer on tokenised gold and the rise of crypto-affluents
Shaun Djie, Co-Founder of Digix Global speaks about using the blockchain tech for tokenising gold, and the partnership with Aditus to serve the growing community of crypto-affluents. Read more
Aditus™, world’s first luxury access platform connecting luxury merchants to crypto-affluents to launch token sale
Cryptocurrencies are currently the fastest growing new asset class, giving rise to a growing new community of high net worth individuals with significant Bitcoin and altcoin holdings known as “crypto-affluents”. Read more
Our Partners
Aditus Token Utility
The Aditus Token ultilises Ethereum's decentralised infrastructure to give you access to luxury merchants.
Membership Proof
To access and create Smart Invitations
Rewards Currency
Be rewarded for engagement with merchant offers and purchases
Transactional Currency
Use Aditus tokens alongside other major crypto-currencies for payment at merchants
Voting Rights
Voting rights on program line-ups at our events to personalise your desired Aditus experience
Aditus Token Sale
Initial token sale will be held end of November 2017
Aditus tokens for sale
450,000,000
Purchase Price
$0.05
Price in USD
ETH price
TBC